PROMOTER INFORMATION

This information mainly pertains to seated live entertainment such as concerts, sports, family shows, theatrical productions and other spectator events. Managers of conventions, conferences, tradeshows, consumer shows, meetings and banquets should go to the Information for Show Managers sections of this website.

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License Agreement
Insurance
Deposits and due dates
Cancellation
Event Services Manager
Event Managers Sourcebook
Ticketing for Public Events
Group Sales
Security
Marketing Services
Catering & Concessions
Merchandise Sales
Scoreboard
Pyrotechnics
Laser Pointers
Business information

License Agreement
The License Agreement is your contract with the Wisconsin Center District to provide specified facilities and services on the dates of your event. Your Sales Manager will draft the appropriate License Agreement, which is a binding contract once it is signed and executed.

Insurance
All events in Wisconsin Center District facilities require at least a $2,000,000 combined single limit public liability "Evidence of Insurance" certificate.

Deposits and due dates
A signed license agreement, insurance certificate and non-refundable deposit equal to 25% of the base rent are due before any announcement, advertising or promotion of your event may take place or any tickets go on sale. Final payment is due 30 days before the event. Entertainment events may be subject to a "cash call," in which funds sufficient to cover anticipated expenses must be in our Box Office at least 72 business hours before load-in may begin.

Cancellation
We want your event to succeed and will work with you to avoid a cancellation situation, but if you cancel your event after rendering a deposit to us, all deposits and payments are retained by the Wisconsin Center District.

Event Services Manager
An Event Services Manager is assigned to all booked events, and is your chief operational liaison with the Wisconsin Center District throughout the event process, from early planning to final bill settlement. The Event Services Manager will assist in planning, advise you of costs, help coordinate food and beverage service, and be on site during the event. Our Event Services Managers have complete decision-making authority regarding Wisconsin Center District facilities, staff and equipment, and are committed to helping your event succeed.

Event Managers Sourcebook
An operational resource called the Event Manager's Sourcebook is supplied to all clients, and is loaded with useful reference information which should answer most operational questions which might arise. It's much more than a manual; we recommend perusing it carefully to learn some of the ground rules as well as ways we might assist you.

Complete copies of the Milwaukee Theatre  and UW-Milwaukee Panther Arena Event Manager's Sourcebooks may be downloaded below. The Technical Manuals are smaller, abridged versions containing only facility specifications, drawings and similar information.

Milwaukee Theatre Event Manager's Sourcebook (2.2 MB PDF)
Milwaukee Theatre Technical Manual (1.1 MB PDF)
UW-Milwaukee Panther Arena Event Manager's Sourcebook (2.2 MB PDF)
UW-Milwaukee Panther Arena Technical Manual (416 KB PDF)

Ticketing for Public Events
If there is an admission charge, the use of Wisconsin Center District Ticket Takers and Box Office personnel is required. The solicitation of funds or distribution of literature is subject to review by Wisconsin Center District management prior to the event. Pre-printed tickets and roll tickets are available from the Wisconsin Center District.

All event tickets or passes sold in advance for seated events must be sold through the Wisconsin Center District's computerized Ticketmaster® system. Any exceptions must be approved by Wisconsin Center District management in writing before any tickets may be sold.

At least 5 business days are needed to set up a reserved-seat event on Ticketmaster® before tickets can go on sale. Arrangements with Ticketmaster® also require the timely return of your license agreement, insurance certificate and deposit.

Ticket stock for non-Ticketmaster® events must be either provided by or approved by the Box Office Manager.

Group Sales
Offering advance ticket purchase opportunities and/or discounts to groups (twenty or more) can significantly boost sales and help ensure seating density. By arrangement, the Wisconsin Center District's Group Sales operation can provide targeted mailing lists, solicit groups, address and mail literature, and process orders for mailing or will-call pick up.

A standard commission of 10% of net ticket sales is charged for group sales services performed by WCD, and a per-order handling fee is charged to the purchaser for orders that are mailed to the purchaser.

Group sales promotional literature must be provided by the event promoter or show management. To provide group leaders time to recruit members and order tickets, we recommend this mailing be done at least four weeks before tickets go on sale to the general public.

Please contact Group Sales at at 414.908.6092 or GroupSales@wcd.org for more information or to arrange a Group Sales effort for your show.

Security
Security has always been a high priority for the Wisconsin Center District, and remains so, now more than ever. The Wisconsin Center District's Public Safety Department has a very close working relationship with local, state and federal law enforcement, public safety and emergency management officials, and our security operations are continuously reviewed and improved.

We provide 24 hour fire watch and building security. Event security or exhibit surveillance are not included in rentals, but extra security services are available on an hourly rate basis. Security firms or individual security guards used in Wisconsin Center District facilities must be licensed by the State of Wisconsin, show proof of appropriate insurance, and be approved by your Event Services Manager.

No one other than an on-duty law enforcement officer may possess a weapon on Wisconsin Center District premises. Anyone found to possess a weapon may be reported and prosecuted to the fullest extent of the law.

Marketing Services
We want to help bring your event maximum exposure. We can provide media contacts, press releases, advertising discounts and other services, and we will promote your event on website, in our printed Calendar of Events brochure, on our 24-hour event information phone line and outdoor electronic signs, in the Greater Milwaukee Convention & Visitors Bureau Calendar of Events, and through other in-house and outside media. We can also offer volume rates for advertising in the daily Milwaukee Journal-Sentinel.

Be sure to supply your event information early to your Sales Manager or Event Servies Manager so we can get it into our publications and on this website!

Catering & Concessions
Levy Restaurants is the exclusive food & beverage provider for Wisconsin Center District facilities, and has sole rights to conduct both catering and concession sales at events. To make arrangements regarding backstage or guest catering, contact Levy Restaurants at 414-908-6150.

Merchandise Sales
The Wisconsin Center District has exclusive rights to control merchandise sales in our facilities, via the negotiated terms of an event's License Agreement.  By advance arrangement, Levy Restaurants can provide staffing and resources for the sale of merchandise; contact Lewy in care of the General Manager at 414.908.6150.

Scoreboard
A White Way scoreboard with 7.5' x 10' Toshiba video displays is permanently housed in the UW-Milwaukee Panther Arena. The scoreboard offers a wide variety of scoring configurations including basketball, hockey, tennis and indoor soccer.

Pyrotechnics
A City of Milwaukee permit is required for controlled pyrotechnical displays; for a permit application form, please contact you Event Services Manager. Permit requirements include explicit insurance coverage which may or may not be included in the insurance certificate required by the Wisconsin Center District. The District reserves final right of refusal pertaining to any and all pyrotechnical displays, confetti cannons and similar devices.

Laser Pointers
In 1999, the City of Milwaukee enacted an ordinance making it illegal to shine laser pointers on persons and illegal for minors to possess them or for stores to sell them to minors. The Wisconsin Center District does not return confiscated laser pointers.

Business information

U.S. Census Bureau "Quick Tables" economic data for Milwaukee/Racine CMSA: www.census.gov

Market data, demographics, economic indicators and
consumer spending in Milwaukee: ChooseMilwaukee.com

General business information, media lists and more:
Metro Milwaukee Association of Commerce

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Box Office Information:
Milwaukee Theatre
500 W. Kilbourn Ave.
800-745-3000
UW-Milwaukee Panther Arena
400 W. Kilbourn Ave.
800-745-3000